The power of television

The Television has emerged as the dominant means of mass communication and is admitted that this powerful audiovisual media wields considerable influence over and higher than any other technological innovation family structure. Watching Television is a part of a new pediatric morbidity and pediatricians should be familiar with its effects. Unhealthy attitudes learned from the media during childhood can be put into action during adolescence.

Television and violence:

The repeated observation of violent scenes on TV affects the aggressiveness of the child, which starts to register from the three years of life. Numerous studies confirm that the high rate of television violence intervenes as an important factor in determining male (and female) violent behavior. The longer the time of exposure to violent television programs, the greater is the risk of association with violent behavior in children and adolescents.

 Advertising and consumerism:

Advertising aims to stimulate the desire and the need to consume, and children and young people represent a significant market share. The influence of advertising on children is very strong and can be considered a dangerous instrument, because it creates desires and needs that are not appropriate to their age, and in most cases can not satisfy. Advertising techniques abuse the limited capacity of analysis and reasoning of the child and its natural credibility, so they need the advice and explanation of their parents. Children should not be advertising object or subject, much less become victims of misleading advertising.

 Stereotypes:

Television has reached a state of homogeneity which creates stereotypes in their programming, models of coexistence, values, and attitudes that do not correspond to social reality. Children and adolescents can extract consequently learning that is not the most appropriate in areas such as the relationship with their parents and teachers, sexuality, fashion, food and social behavior. Exalting the thinness of models and TV presenters, it is equated with success and beauty, and this message has such power of attraction that can lead many teenagers to anorexia nervosa.

 Obesity:

Several studies indicate that the prevalence of obesity is directly related to the increase in time spent watching television, children, and adolescents aged 6 to 17 years, and this is because watching TV is a passive activity and because many viewers consume various products that are rich in calories while watching television. Of the thousands of ads, they see the children per year in TV; two-thirds are for foods high in calories, fat, cholesterol, and sugar and salt. It has been shown that for every hour of increased TV viewing increases the prevalence of obesity in both children and adults; turning the television viewing in a good predictor of obesity.

 Sex and sexuality:

Many teenagers identify the real world with what you see on television, and as a result, an earlier maintenance of sex occurs, resulting in an increase in the percentage of pregnancies and sexually transmitted diseases. Television has established itself as the exclusive agent of sex education and sex is used to sell everything from shampoo to a car.


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